Privacy policy

Who operates this site

Her Vitals is operated by Muswell Rose Consulting Ltd, a company registered in England and Wales (company number 15269776), registered office 40 De Vere Road, Colchester, Essex, CO3 4EA. The company is registered with the Information Commissioner's Office (ICO) under reference ZC186833 and is the data controller for this site. Her Vitals is an independent editorial and information service, not a clinic, pharmacy or prescriber.

What we collect

We do not collect names, email addresses or any personal details, because there are no forms or sign-ups. If you accept analytics in the cookie banner, we use Google Analytics 4 and Microsoft Clarity to understand which reviews are read and where people get stuck. These collect usage data such as pages viewed and approximate location, with IP addresses anonymised. We use this only to improve the content. If you decline, no analytics cookies are set and the site works the same.

Affiliate links

Some links on Her Vitals may be affiliate or referral links. If you click one and buy or sign up, the retailer or provider may pay us a commission, at no extra cost to you. The retailer sets its own cookies and handles your data under its own privacy policy, not ours; we do not pass your details to it. Our own income also includes our own-brand supplements (see below and how we are funded).

Own-brand orders

If you buy one of our own-brand products, that is a direct order with us, not an affiliate click-through: we (Muswell Rose Consulting Ltd) are the trader and the checkout is provided by Shopify, our payment and order processor. We see your order details (name, delivery address, items ordered) so we and our supply partner can fulfil and dispatch the order; we do not see or store your full card details, which Shopify's payment processor handles directly. We keep order data for as long as needed for accounting, warranty, and legal purposes. See our terms, delivery and returns pages for how orders and cancellation work.

Counting visits

We count visits with our own counter, so we know how many people use the site and which pages help. It does not use cookies. It does not record your IP address or which browser you use. Your browser keeps a random code for the day, so a second visit that day is not counted twice. The code is replaced the next day and is never linked to anything you send us. For each page we note the page, the page you came from on this site, how long it was on screen, how far down you scrolled, and whether you are on a phone, tablet or computer. On the first page of a visit we also note the website that sent you (for example a search engine) and any campaign name in the link; if you came from an advert we note only that it was an advert, not the advert's tracking code. We also note which of our buttons were shown and clicked, and clicks on our phone and email links and on links to other websites (which website only), which of our links or buttons you clicked to move to another page (the link's text and where it goes, never anything you type). We also note when a file is downloaded (the file's name and type, for example a PDF or Word file) and when a copy or print button is used, never what is copied and never anything you type. In our tools, calculators and site search we also note what you type or choose and what the tool showed you, so we can see what people look for and whether the tool helped. We never note this in our enquiry forms. In name, email, phone, address or card boxes we note only that something was entered (for example 'name added'), never what was typed, and anything else that looks like an email address, phone number or postcode is removed before it leaves your browser. We keep these as daily counts of each entry. If you come back on a later day without following a link, your browser remembers which website first sent you (just that website's name and the date, no code), so we can see where returning visitors first found us; "Don't count me" deletes it. We do not put together the pages one person visits. We keep each day's records for up to 7 days, then keep only the daily totals. We use the counts only to improve this site and do not share them, apart from Cloudflare and Supabase, who host the data for us. The law allows this kind of counting without asking first (Privacy and Electronic Communications Regulations, Schedule A1, paragraph 5). To stop being counted on this site, use the "Don't count me" link at the bottom of any page. If your browser sends Global Privacy Control, we don't count you at all.

Cookies and consent

Analytics run only after you accept them, using Google Consent Mode, which keeps analytics and advertising signals denied until you choose. You can change your mind by clearing cookies in your browser to be asked again. See the cookies page for detail.

International transfers

Some of our processors (for example Cloudflare, Google and, depending on region, our database and email providers) may process personal data outside the UK and European Economic Area. Where they do, we rely on an adequacy decision or on the UK International Data Transfer Agreement, or EU Standard Contractual Clauses with the UK Addendum, together with appropriate technical safeguards, so your data receives an equivalent level of protection.

Your rights

Under UK GDPR you have the right to access, correct or erase any personal data, and to object to processing. As we hold no personal data about you, there is usually nothing to act on, but you can still contact us with any concern. You also have the right to complain to the ICO at ico.org.uk.

Contact

For any data protection question, email hello@hervitals.co.uk or write to the registered office above. See also the contact page.